Stepping into Prospect Management with Kelyn Klein
If you have to accomplish something really big, you break it into little pieces and get started. But what if you have to define that really big project before you can even take your first…
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Prospect Research Blog
Diane Remin on Major Gift Fundraising at Small Nonprofits
At the Prospect Research Institute, we train researchers at nonprofits of all sizes and shapes. Some have a team of major gift fundraising professionals while some may have only one staff dedicated to individual giving.…
Talking Family Offices with Erik Hoover
Erik Hoover comes from the world of competitive intelligence. Although the industry is different, many of the research objectives are remarkably similar. When working in competitive intelligence, Erik tried to answer, “What motivates an investor…
Sphere of Influence Research with Chris Mildner
Chris Mildner, Prospect Research Analyst at The Nature Conservancy, has worked in higher education, healthcare, and now an environmental nonprofit, honing her skills and refining her research practices. One of the practices she has successfully…
Capital Campaign Success Secrets with Peggy Calhoun
Peggy Calhoun is a passionate, enthusiastic, and driven fundraiser. Among the first to receive the ACFRE designation, the highest level bestowed by the Association of Fundraising Professionals (AFP), she has spent more than 25 years…
The Role of Profile Research in Corporate Fundraising with Tracy LaMondue
Which number sounds more impressive: 6% or $29.48 billion? According to Giving USA, corporate philanthropy was only 6% of total giving in 2022. But that translates to collective corporate giving of $29.48 billion. Companies may…
Jim Langley on Using Research and Writing to Connect Better with Donors
Do you follow Jim Langley on LinkedIn? You should! He posts the best thoughts and visuals on major gift fundraising and fundraising in general. And I feel pretty confident that he is the one penning…
John Cerniglia shares stories and advice on getting the most out of prospect profiles
When I first started in prospect research, a profile was just a profile. There weren’t different kinds or different levels. I was the first person to hold the role of researcher in my organization and…
Unlock your Potential: Take the Fundraising Intelligence Agent Quiz
Are you looking for comprehensive job training? Want to excel in the field of fundraising prospect research? Whether you are trying to break into the field, just got hired on a team, or are a…
The Democratizing Philanthropy Project with Kina Collins
If you could raise $2.3 million from one donor or $2.3 million from 61,508 donors, which would you choose?
It’s kind of like asking whether you would prefer to take a magic diet pill to lose and keep off 20 pounds or spend the rest of your life doing moderate exercise and eating a balanced diet.
Using AI for prospect research: an experiment
By Julia Bojarcik Artificial Intelligence (AI) is the new buzz word in the research world, and rightly so. There are many questions surrounding the use of AI in research. Can AI auto-generate quality profiles? Are…
Volunteering Research for Ukraine with Nilufa Begum
In 2022 Russia launched a full-scale invasion of Ukraine, and as the war has dragged on NGOs are no longer able to fundraise effectively in their own country. Suddenly, they must pivot and attract international…