Likelihood to Give: An Exploration into the Fourth Dimension
by Rhode Warrior, Mark Noll There is a fourth dimension beyond that which is known to Prospect Research. It is a dimension as vast as space and as timeless as infinity. It is the middle ground between research and cultivation, and it lies between the objective of a...Data That Can’t Be Dumbed Down
By Jen Filla Our donors and constituents are talking to us through data trails created from actions such as making gifts, liking our Facebook pages, and attending our events. So why aren’t we using that information? An elite few organizations are. The University of...Technology Killed the Fundraising Star
by Rhode Warrior, Mark Noll I heard you on the landline back in ‘93 Imparting all the big news at the university Did you think that this was how it’d always be? Oh-wah, oh! Fast forward to 2016… The carnage that was the crash of 2010 has long since settled in the...Book Review: Building Your Analytics Shop: A Workbook for Nonprofits
Publishing houses have traditionally been the gate-keepers to well-written, well-edited books. When I find out a book I want to buy is self-published, it always makes me pause. One jumbled, self-published text full of painful grammar errors is enough to create that...