Vered Siegel on Why Judgment Is the New Scarce Resource in Fundraising
What happens when AI can generate a list or a prospect summary in seconds—but still can’t tell you what to do with it? That’s the central question Vered Siegel lives and breathes every day as Director of Prospect Management and Research at American Friends of the...
Karen Cochran on Cultivating Billion-Dollar Donor Relationships
“If it’s not in the system, it didn’t happen.” Karen Cochran has repeated this mantra throughout her 30+ year career in fundraising, and it’s advice that prospect research professionals need to hear—especially when pursuing...Member Update: The Evolution of Prospect Management
Doesn’t it just make common sense to start building a prospect management program with a policy? If you look at any of the Prospect Management Policy and Procedures publicly available on the internet, you’ll see that they start with policy and then outline the...
Announcing New Intro to Prospect Management Course
“It’s critical that researchers and fundraisers need to team up!” – Suzanne Barlow in #ChatBytes The Prospect Research Institute is pleased to announce that it is developing a workbook and course: Introduction to Prospect Management. This workbook and course will...