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Using AI for prospect research: an experiment

By Julia Bojarcik Artificial Intelligence (AI) is the new buzz word in the research world, and rightly so. There are many questions surrounding the use of AI in research. Can AI auto-generate quality profiles? Are sources used by AI to generate text reliable and accurate? How accurate are AI generated wealth ratings?    As a researcher,… Read More »

Michele Tanzosch walks us through her experience storing profiles inside the database

“If it’s not in the database, it didn’t happen!” How many times have you heard that phrase – or uttered it yourself? And usually, it is directed at development officers. But should it be directed at prospect research professionals too? When fundraising research is stored outside of the database, the development department faces many of… Read More »