Tag Archives: prospect ratings

Ratings on the Rise! Are you “doing” them right?

There’s a trend going on in prospect research and it has to do with ratings. It’s subtle when you’re in it, but pretty obvious if you take a few steps back. Prospect Management is gaining ground as the primary role in the overall field of Prospect Research. The availability of all kinds of ratings is… Read More »

Likelihood to Give: An Exploration into the Fourth Dimension

by Rhode Warrior, Mark Noll There is a fourth dimension beyond that which is known to Prospect Research. It is a dimension as vast as space and as timeless as infinity. It is the middle ground between research and cultivation, and it lies between the objective of a campaign and the attainment of such. This… Read More »