major donors Archives | Prospect Research Institute

What makes someone a real major gift prospect?

by Jennifer Filla | Oct 6, 2025 | Learning Edge Blog, Major Gifts

If you ask Jeff Schreifels, Principal at Veritus Group, the answer is clear: It’s not about wealth ratings or capacity scores alone. It’s about finding the donors who actually want a deeper relationship with your organization. In this episode of ChatBytes, Jeff shares...

There are no major donors! And other surprising insights from Penelope Burk.

by Gayla Scrivener | Nov 5, 2019 | Learning Edge Blog, News

Penelope Burk Penelope Burk has been talking to donors for decades and she brings her 20+ years of donor research to Prospect Research #ChatBytes with some surprising insights! In prospect research we know that it’s all about turning the data into fundraising action....