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Karen Cochran on Cultivating Billion-Dollar Donor Relationships

"If it's not in the system, it didn't happen." Karen Cochran has repeated this mantra throughout her 30+ year career in fundraising, and it's advice that prospect research professionals need to hear—especially when pursuing transformational gifts. When Karen presented...

What makes someone a real major gift prospect?

If you ask Jeff Schreifels, Principal at Veritus Group, the answer is clear: It’s not about wealth ratings or capacity scores alone. It’s about finding the donors who actually want a deeper relationship with your organization. In this episode of ChatBytes, Jeff shares...

Feeling Overwhelmed by Options? Let’s Break It Down!

At the Prospect Research Institute, we know we have a lot of content. Sometimes, choosing what to purchase can feel like walking into the grocery store and facing a wall of Tide detergent—so many options, all promising to get the job done, and suddenly you’re frozen...