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Articles that inspire
Learning Edge
The Role of Profile Research in Corporate Fundraising with Tracy LaMondue
Which number sounds more impressive: 6% or $29.48 billion? According to Giving USA, corporate philanthropy was only 6% of total giving in 2022. But that translates to collective corporate giving of $29.48 billion. Companies may not be the largest source of donor...
Jim Langley on Using Research and Writing to Connect Better with Donors
Do you follow Jim Langley on LinkedIn? You should! He posts the best thoughts and visuals on major gift fundraising and fundraising in general. And I feel pretty confident that he is the one penning all those quips and quote-worthy phrases. Because as you’ll discover...
John Cerniglia shares stories and advice on getting the most out of prospect profiles
When I first started in prospect research, a profile was just a profile. There weren’t different kinds or different levels. I was the first person to hold the role of researcher in my organization and I learned as I went along. Which is exactly why I wanted to ask...
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