“If it’s not in the database, it didn’t happen!” How many times have you heard that phrase – or uttered it yourself? And usually, it is directed at development officers. But should it be directed at prospect research professionals too? When fundraising research is...

Should you train staff in-house for analytics? Are digital assets going the way of tulips and beanie babies? Are there changes in data collection affecting our “collection” of donors? Marianne Pelletier has answers that are rooted in a long career of dancing with data...