Digital Marketing Data for Fundraising with Joe Stabb

by | Jun 7, 2022 | News, Learning Edge Blog

Jennifer Filla
Prospect Research Institute Chatbytes Podcast with Joe Stabb

If anyone would recognize the gems hidden inside marketing data, it would be Joe Stabb! Currently, he is Assistant Professor of Practice at University of Tennessee, Knoxville, but his LinkedIn profile is testament to the many career paths that he has sampled over the years. Many of those career paths have involved marketing and communications, as well as fundraising. (Yes, Joe, I too remember when the “wysiwyg” Dreamweaver made it easy for anyone to design websites.)

When I talked with Joe at an Apra New York conference last year, I was intrigued by a project he described where he was going to be exploring marketing data in aid of fundraising. I wanted to know more!

In this interview, Joe shares more than one way marketing data has improved fundraising outcomes. I suspect most #ChatBytes followers will be keenly interested in how he was able to source major gift prospects.

Your marketing and communications team members might be the next desk over, or housed in a different department and building entirely. Wherever they are, it’s time to talk data with them!

Resources Mentioned

Connect with Joe Stabb | LinkedIn Profile | University Profile

Google Analytics Academy | https://analytics.google.com/analytics/academy/

HubSpot Academy | https://academy.hubspot.com/

LinkedIn Learning | https://www.linkedin.com/learning/

Words from happy Researchers

Success Stories

I love your Master Class format – small group, clearly defined curriculum, solid professional information and resources and focus on discussion.  But most importantly I was impressed and delighted to see that you incorporated an additional and extremely practical layer of knowledge, through hands on experience with tools (pivot tables) or resources (Candid).  This adds real value to the educational experience you offer.

Betsy Mehlman

2020-Master Class

Jen’s course on insider stock and compensation was informative, interesting, and well-thought out. Jen broke down the complicated material into digestible pieces. She showed us resources that I use in my day-to-day research that I wouldn’t have otherwise known about. Jen is always quick to respond and has been helpful even after the class has ended. She answers questions thoroughly and is always pleasant.

I was able to take what I learned from the course and present the material to our front-line fundraisers. One fundraiser told me after my presentation that she discovered one of her donor’s compensation was much higher than she thought. So, already, this information has come in handy! Thanks again Jen!

Kim Anthony, San Francisco CA

Insider Stock and Compensation

The Capacity Rating Workshop was really useful. I was new to the prospect research field when I took the workshop, so it helped to demystify capacity ratings for me. The online classroom provided a great forum for interaction with the other participants and for a robust exchange of ideas. Beyond that though, Jen shared a wealth of information and resources about capacity ratings and other important aspects of prospect research. I highly recommend this workshop whether you’re new to the field or have years of experience in our profession.

David Lloyd, Prospect Research Professional, San Francisco, CA

Capacity Rating Workshop

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