Innovations in Capacity Ratings with Adam Bradford

by | Oct 4, 2022 | Learning Edge Blog, News

Jennifer Filla
Innovations in Capacity Ratings with Adam Bradford

Usually, when I interview someone for this podcast, I have some idea of what the person is going to say. I do my homework, read about the topic, and arrive prepared.

Not this time.

When I asked Adam Bradford, Director of Prospect Development at Columbia University in the City of New York, if he could talk about his presentation at Apra PD 2020 with colleague, David Schemitsch, I had no idea how they had created an app to predict capacity.

Was this a product for sale? Was it proprietary or could others replicate it? And what the heck was it all about? It felt so mysterious and cloaked.

Until Adam spilled the beans!

Listen in as Adam shares his journey to uncovering an extremely valuable dataset that could transform the way craft your capacity ratings. That is, if you can make any sense out of the data file!

Searching for updated data to fuel his capacity rating formulas, Adam stumbled over the Survey of Consumer Finances published by the U.S. Federal Reserve. Full of raw data about real people’s net worth, Adam took the time to untangle and use it. He’s got tips for you.

Then his data scientist colleague, David Schemitsch, grabbed the baton, fired up his R program, and created an algorithm to run an app for predicting capacity, based on the survey data.

“Anyone can do it,” quips Adam. But can you?

Resources Mentioned

Survey of Consumer Finances | Federal Reserve | Adam may have been underestimating his comfort with data when describing this data file. Decoding the column headings could easily soak up your entire weekend. But there is joy in a good puzzle pieced!

Capacity Predictor: A Machine Learning Approach to Ratings | Apra Prospect Development Conference 2020 | Session recording available for sale

David Schemitsch & Closing Remarks | Texas Advancement Analytics Symposium | 2020 | Free on Vimeo

Analytics for Fundraisers Using R: A Beginner's Course

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I love your Master Class format – small group, clearly defined curriculum, solid professional information and resources and focus on discussion.  But most importantly I was impressed and delighted to see that you incorporated an additional and extremely practical layer of knowledge, through hands on experience with tools (pivot tables) or resources (Candid).  This adds real value to the educational experience you offer.

Betsy Mehlman

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Jen’s course on insider stock and compensation was informative, interesting, and well-thought out. Jen broke down the complicated material into digestible pieces. She showed us resources that I use in my day-to-day research that I wouldn’t have otherwise known about. Jen is always quick to respond and has been helpful even after the class has ended. She answers questions thoroughly and is always pleasant.

I was able to take what I learned from the course and present the material to our front-line fundraisers. One fundraiser told me after my presentation that she discovered one of her donor’s compensation was much higher than she thought. So, already, this information has come in handy! Thanks again Jen!

Kim Anthony, San Francisco CA

Insider Stock and Compensation

The Capacity Rating Workshop was really useful. I was new to the prospect research field when I took the workshop, so it helped to demystify capacity ratings for me. The online classroom provided a great forum for interaction with the other participants and for a robust exchange of ideas. Beyond that though, Jen shared a wealth of information and resources about capacity ratings and other important aspects of prospect research. I highly recommend this workshop whether you’re new to the field or have years of experience in our profession.

David Lloyd, Prospect Research Professional, San Francisco, CA

Capacity Rating Workshop

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