Sarah Cadbury Goes Beyond Performance Metrics to Prospect Insight

by | Nov 4, 2024 | News

Jennifer Filla

Relationships take work. And the more complex the relationship the more difficult it becomes to track and understand that relationship. Ask Sarah Cadbury!

Sarah is Executive Director of Prospect Development at Temple University and Consultant at Huron | GG+A Philanthropy Group. She and her team at Temple University were frustrated with the limitations of relying upon the standard gift cycle, prospect status codes for prospects who had more complicated relationships with Temple University, such as multiple open gift opportunities or serving in a volunteer leadership role.

She was also looking for opportunities to engage and empower development officers that didn’t involve conversations around performance metrics – and did NOT require anyone to do any additional data entry work.

Now that is a tall order!

Nevertheless, Sarah and her team delivered. Listen in to find out the three things they did to improve the ability of everyone to manage portfolios, including two new – and fully automated – prospect codes.

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