My 40 Perspectives on Prospect Research

by | Feb 13, 2018 | Learning Edge Blog, News, Rhode Warrior Blog | 1 comment

Gayla Scrivener

by Rhode Warrior, Mark Noll

  1. Expand your scope of education and skills. Stagnation will make you obsolete.
  2. Know when the time involved for that last piece of information is not worth the investment.
  3. What’s your value? We’re in a dollar value business. Those who don’t bring in the money are first to go during hard times.
  4. Information is power and some development officers are trying to become marvel comic heroes.
  5. If you think you’ve figured out a successful entrepreneur’s capacity, you need to re-educate yourself.
  6. If your data sucks, then so do your analytics.
  7. Car sales correlation #1: More salespeople on the lot does not always translate into more car sales. Same goes for fundraising.
  8. If you do not have big projects to fund, do not expect big gifts.
  9. Sometimes screening prospects is like panning for gold in the desert.
  10. Just because someone has the capacity to give doesn’t mean they have the willingness to give.
  11. Whatever you are doing to compensate for lost phonation revenues, it more than likely will not surpass the former.
  12. Never assume.
  13. Researchers have a better chance of being photographed with zombies than they do with the million dollar check presentation.
  14. Your new prospect is somebody else’s former donor.
  15. If the prospect doesn’t choke on your ask amount, you lowballed the ask amount.
  16. If the prospect immediately answers “yes” to the ask amount, again, you lowballed the ask amount.
  17. Updating donor profiles on a regular basis is comparable to watching the grass grow between mowing.
  18. Determining a private company’s worth by comparing it o a public company is like comparing the color yellow to a lemon. They have common element but are completely different.
  19. Researchers enjoy meetings as much airline pilots like hearing funny noises.
  20. Gift officers who understand and appreciate the work of Prospect Research likely are former Prospect Researchers.
  21. Researchers are generous. We raise millions of dollars every year and allow the development officers to receive the accolades.
  22. If I knew how that stock would be performing in six months I wouldn’t be working for a non-profit, so please don’t ask such a question.
  23. If you’re looking for the Prospect Researcher at the party, focus on the person sitting alone in the corner.
  24. I’ve extended my career by investing heavily in Red Bull.
  25. If you can Google it, it ain’t research.
  26. Donor fatigue is just another name for prospect stagnation.
  27. Most prospects on a gift officer’s portfolio for more than two years are usually great golf partners.
  28. To not include one’s spouse in a solicitation is to create a greater than 50/50 chance that you will never receive an end of life gift.
  29. Respect Development Officers. Remember that Prospect Research is comparable to being a boxing trainer. We set the course and direction but it’s the other guy taking the beating.
  30. How many Prospect Researchers does it take to screw in a light bulb? We’ll get back to you in 3-5 days.
  31. If you know the terms Dialog, Northern Light, Netscape and Alta Vista, you’ve been doing research way too long.
  32. I can’t prove it, but I know there has to be correlation between a gift officer doing call reports and a 4-year-old liking broccoli.
  33. Fundraising in its simplest terms is sales without a product?
  34. If you create a development officer’s bonus plan without an incentive to raise beyond their goal, they will likely raise exactly at their goal.
  35. It’s not about capacity, it’s about liquidity.
  36. Nobody has ever gifted an institution to fund a parkade.
  37. Careful about how you name buildings. The Harvey Weinstein School of Dramatic Arts may have been a good idea up until last year.
  38. When you hand a development officer a profile and they tell you that you forgot to add this or that, remind them the database was created for that very purpose.
  39. Most of us are introverts…the rest of us are just anti-social.
  40. There is a correlation to be made between those opposed to Prospect Research/Management and the advanced age of the person stating such.

Words from happy Researchers

Success Stories

I love your Master Class format – small group, clearly defined curriculum, solid professional information and resources and focus on discussion.  But most importantly I was impressed and delighted to see that you incorporated an additional and extremely practical layer of knowledge, through hands on experience with tools (pivot tables) or resources (Candid).  This adds real value to the educational experience you offer.

Betsy Mehlman

2020-Master Class

Jen’s course on insider stock and compensation was informative, interesting, and well-thought out. Jen broke down the complicated material into digestible pieces. She showed us resources that I use in my day-to-day research that I wouldn’t have otherwise known about. Jen is always quick to respond and has been helpful even after the class has ended. She answers questions thoroughly and is always pleasant.

I was able to take what I learned from the course and present the material to our front-line fundraisers. One fundraiser told me after my presentation that she discovered one of her donor’s compensation was much higher than she thought. So, already, this information has come in handy! Thanks again Jen!

Kim Anthony, San Francisco CA

Insider Stock and Compensation

The Capacity Rating Workshop was really useful. I was new to the prospect research field when I took the workshop, so it helped to demystify capacity ratings for me. The online classroom provided a great forum for interaction with the other participants and for a robust exchange of ideas. Beyond that though, Jen shared a wealth of information and resources about capacity ratings and other important aspects of prospect research. I highly recommend this workshop whether you’re new to the field or have years of experience in our profession.

David Lloyd, Prospect Research Professional, San Francisco, CA

Capacity Rating Workshop

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